CEO, ID

Kelly Bush Novak

Kelly Bush Novak launched her public relations agency in 1993 with three unknown clients and a surplus of now legendary tenacity. Her innovative, team-focused company culture attracts the most talented of her peers to join her in what is now the industry’s largest independently owned and operated public relations firm.

ID currently represents over five hundred high-profile clients supported by a dedicated team of one hundred in New York and Los Angeles, including the most respected publicists in the industry. Achieving her vision of a full-service agency of communications strategists collaborating on behalf of talent, brands, philanthropic organizations, music, film and technology leaders, Kelly continues to oversee all aspects of ID’s business.