EVP, Communications, Showtime
Johanna Fuentes serves as Executive Vice President, Communications, for Showtime Networks Inc. As the chief press officer for Showtime Networks, she is responsible for the strategic planning and execution of all global public and media relations initiatives enhancing the corporate and programming interests for SHOWTIME, Pop TV and Smithsonian Channel™. Fuentes oversees programming publicity, media and talent relations, events, photography, awards, film festivals, philanthropy, sports and corporate branding. She also supervises all corporate and business press outreach, as well as serving as the company’s communications liaison with parent company CBS Corporation.
Previously, Fuentes served as Senior Vice President, Corporate Public Relations for Showtime Networks Inc. Fuentes has been a key member of the Corporate Communications leadership team since joining the network in 2010. In this role, she was responsible for the planning and execution of public relations initiatives for various areas of the company including marketing, digital media, film and documentary acquisitions, consumer products, distribution and new business development, as well as the network’s stand-alone streaming service. Fuentes managed the analysis and dissemination of the network’s subscriber, ratings and research data to the national media, and manages the network’s series pick-up, casting, scheduling and development announcements. In her role, she also worked closely with CBS Corporate Communications and senior management on earnings and analyst materials, and announcements regarding the Company’s expansion into international markets.
Prior to joining SHOWTIME, Fuentes served as Vice President of Communications at Bravo, overseeing the network’s public relations strategies, uniquely extending the brand beyond traditional venues into the lifestyle, fashion and business media. Fuentes managed Bravo’s PR and talent relations staff nationwide, and served as a key advisor to the network’s senior management team, providing counsel on programming, marketing, scheduling, and advertising and sales initiatives. She successfully spearheaded campaigns for some of the network’s most influential series including Top Chef, Project Runway, The Real Housewives of New York, New Jersey and Atlanta, The Rachel Zoe Project and Watch What Happens: Live!
Before that, Fuentes worked for six years at CBS as a Director in the entertainment communications group, where she led campaigns for CBS and UPN original series, movies, key events and specials including the Grammy® and Tony® Awards; The King of Queens, CSI: NY, Cold Case, Everybody Hates Chris, and seven seasons of the hit Survivor franchise.
She began her career in Boston, first working for EF Au Pair, and EF International Language Travel, where she was responsible for the operations of language schools in Boston, New York and Miami and managed efforts between the company’s 25 schools worldwide. She subsequently worked at Arnold Worldwide, as both an Account Executive at Arnold Public Relations, and an Assistant Producer in the Broadcast Department of Arnold Advertising, where clients included McDonald’s, Royal Caribbean, Ameritrade and Volkswagen.
Fuentes has been honored as one of The Imagen Foundation’s Most Powerful and Influential Latinos in the Entertainment Industry since 2012. She has also been recognized on Multichannel News’ Forty Under Forty, and as one of the Most Influential Minorities In Cable by CableFAX: The Magazine. She also serves on the NCTA’s Public Affairs Committee.
Fuentes is a graduate of Boston College, with a B.A. in Communications and a B.S. in Management and Marketing from the Wallace E. Carroll School of Management. She is based in the SHOWTIME offices in Los Angeles.