Producer, Founder & CCO, BehindTheLine Media

JL Pomeroy

JL Pomeroy is a producer, media executive, and the Founder and Chief Content Officer of BehindTheLine Media. Her passion for bold storytelling and her ability to bring stories to life across multiple forms of media is the through-line of her career. 

As the Chief Marketing Officer of IMAX Corporation, JL launched a game-changing brand campaign across 80 countries and 1,500 locations and produced a first-of-its-kind IMAX Brand Film with diverse representation on and offscreen, now showing in front of all IMAX movies globally. She forged key partnerships and worked with studios and exhibitors to drive IMAX differentiation and increase share of box office.

Prior to IMAX, Ms. Pomeroy served as CEO of JumpLine Group, a brand activation agency she founded in 2002, with offices in New York, Los Angeles, San Francisco and London. Forging partnerships between entertainment properties and brand clients led to JumpLine executive producing all aspects of the CDGA (Costume Designers Guild Awards) and growing it into the industry’s largest non-televised awards gala with 2.5B press impressions in 2019.

In 2011, she founded BehindTheLine Media, specializing in premium unscripted content.  There she developed and produced “Live From New York!”— a documentary about 40 years of Saturday Night Live that premiered on opening night at the Tribeca Film Festival and was sold to NBC. Previously, Ms. Pomeroy served as Publisher at Modern Luxury Media where she launched a high-end city magazine targeting luxury brand advertisers. Her career began spanning nearly a decade at Cartier North America, most notably building a wholesale division as Vice President of Sales and Marketing.

JL is a champion for women, diversity, and arts education. She is an emeritus board member and long-time supporter of Step Up Women’s Network, an active member of Visionary Women in Los Angeles, and an inaugural member of the Guggenheim Technology & Innovation Council in New York.

BehindTheLine Media currently has multiple projects in various stages of development.