Global Head of Partnership Solutions, Twitter

Lara Cohen

Lara heads the Global Partnership Solutions team at Twitter. The team is tasked with working with the most influential voices and partners across news, entertainment and sports and helping them best use Twitter to tell their stories and connect with their audiences. Recently, the team has led activations including a partnerships with HBO’s Game of Thrones, the #BeAVoter campaign to get the vote out on Twitter, and the #HerStory campaign celebrating female journalists. The team has also spearheaded a viral celebrity driven content series called #BehindTheTweets featuring celebrities like Lil Nas X, Blake Lively, Joel Embiid and Cher.